01
Government
Government Digital Experience Evaluation
A national e-services portal serving millions of citizens suffered from low task-completion rates, high abandonment, and accessibility gaps that excluded users with disabilities.
Aligned with Saudi Vision 2030
Building Human-Centered Digital Experiences Through AI, Usability & Technology
The Advisory Office helps organizations enhance digital products, evaluate usability, improve accessibility, implement AI governance, and build scalable digital solutions.
120+
Projects
45+
Clients
98%
Satisfaction
Our Services
Enterprise-grade services for the AI era
Five service pillars that help organizations build intelligent, inclusive, and secure digital products.
Usability Evaluation & UX Research
Comprehensive usability testing and UX evaluation powered by AI-driven insights and human-centered methodologies.
Powered by Usability Lab
AI Governance Consulting
Establish responsible, ethical, secure, and compliant AI ecosystems across your enterprise.
Full Stack Development
End-to-end software engineering for scalable digital products and enterprise systems.
Accessibility & Digital Inclusion
Improving digital accessibility for users with disabilities and diverse user needs.
Digital Transformation Solutions
Modernize operations and digital experiences through technology innovation.
Our Platform
Powered by Usability Lab
Our AI-powered usability and experience evaluation platform — built to help organizations improve digital products with real user insights, AI analytics, and accessibility-focused methodologies.
AI-assisted usability testing
User feedback analysis
Accessibility evaluation
UX reporting dashboards
Reward-based participants
Enterprise UX intelligence
Why Choose Us
Trusted by enterprises that demand excellence
Human-Centered Design
AI-Powered Insights
Enterprise-Level Solutions
Accessibility Expertise
Saudi Market Understanding
Research-Driven Methodologies
Scalable Technology
Government & Enterprise Ready
Industries
Serving the sectors shaping the future
From government bodies to startups, we deliver tailored solutions across every industry.
Government
Education
Healthcare
Finance
Startups
Smart Cities
Tourism & Hospitality
E-Commerce
Enterprise Platforms
Our Process
Six stages to deliver excellence
01
Discovery & Analysis
02
Research & Evaluation
03
AI & UX Strategy
04
Development & Optimization
05
Testing & Deployment
06
Continuous Improvement
01
Discovery & Analysis
02
Research & Evaluation
03
AI & UX Strategy
04
Development & Optimization
05
Testing & Deployment
06
Continuous Improvement
Vision 2030
Supporting Saudi Vision 2030
We align our services with Saudi Arabia's digital transformation ambitions — improving innovation, accessibility, user experience, AI readiness, and digital maturity.
Case Studies
Projects that reshaped user experience
02
Accessibility
Accessibility Enhancement Project
The bank's mobile app failed core WCAG criteria, blocking visually impaired customers from completing transfers and exposing the bank to regulatory and reputational risk.
03
AI
AI Governance Readiness Assessment
The provider planned to deploy AI for clinical triage but lacked governance, risk controls, or alignment with SDAIA's AI ethics principles and emerging KSA AI regulations.
04
Enterprise
Enterprise UX Optimization
Internal operations staff used five fragmented systems with inconsistent UI patterns, costing the business hundreds of hours per week and inflating training costs for new hires.
05
SaaS
SaaS Platform Development
An early-stage SaaS needed to evolve a brittle MVP into a multi-tenant analytics platform without losing pilot customers or compromising data isolation and uptime.
Testimonials
Trusted by leaders
"Their usability evaluation reshaped our citizen-facing platform — measurable lift in task completion."
D
Director of Digital Services
Government Entity
"The AI governance framework gave our board confidence to scale generative AI responsibly."
C
Chief Technology Officer
Financial Services
"Pragmatic, research-driven, and deeply aligned with Saudi enterprise needs."
H
Head of Product
EdTech Platform
Insights
Latest thinking & research
AI Governance2026-03-12
Designing AI Governance for Saudi Enterprises
Read article
UX Research2026-02-28
The State of Usability Testing in MENA
Read article
Accessibility2026-02-10
WCAG 2.2: A Practical Compliance Roadmap
Read article